Strategy Under Uncertainty

In what we call regular times, many of us fall for the “Illusion of Certainty.” Nassim Nicholas Taleb’s Turkey Illusion provides the best example that comes to mind. He describes

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Why Sales Is Not a Dirty Word?

For many, sales and acts of selling feel slimy. They imagine the stereotypical used car salesman. Other times they think of con artists like the one featured in The Wolf

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Curate Your Tribe

Each of us has a circle of trusted friends we turn to for advice. We all belong to at least one tribe. In our experience, high performers who are both

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Creating Client Capital

For every business, large or small, one of the most important measures of business success appears nowhere on their Balance, Sheet, Income Statement or Cash Flow Statement.  It is Client Capital. For

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Sales Fun

Everyone agrees that process improves entrepreneurial business outcomes. Whether you want to build a large organization or just a small steady engine producing great cash flows, the process The Covenant Group teaches,

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Business Plan: How to Hit Your Target

The entrepreneurial journey is full of distractions. Entrepreneurs are optimists and see opportunity everywhere. These opportunities are beautiful shiny objects and, if pursued, they take the entrepreneur on a path

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