How to Double Your Revenue in 2023
The best form of Marketing is still Word of Mouth. For example, most people chose their financial advisor through Social Inclusion. Their advisor is someone they know in their Social
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Effective Sales Strategy
Elements of a Successful Business Plan
Are you seeking business plan help? We help entrepreneurs and business leaders design the business that is right for them. The starting point is the development of your Business Plan
How to Double Your Revenue through Conversations
“Where relationships matter, so too, do conversations.” Dean Harder High performers attract and retain the right clients. Dean Harder is a Covenant Group client and a high performing financial advisor. Dean has
Conversational Selling Matters More than Ever
Conversational Selling is about a lot more than good conversations, whether in person these days or on Zoom. Why? What's different about conversational selling in today's virtual world? I started in
Why Sales Is Not a Dirty Word?
For many, sales and acts of selling feel slimy. They imagine the stereotypical used car salesman. Other times they think of con artists like the one featured in The Wolf
Sales Fun
Everyone agrees that process improves entrepreneurial business outcomes. Whether you want to build a large organization or just a small steady engine producing great cash flows, the process The Covenant Group teaches,
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle
Companies often market their services to other businesses rather than directly to the mass public, depending on what they specialize in. As many marketing rules may remain consistent when reaching
Motivate Your Sales Team for Enhanced Performance
A sales team has a critical job to do and plays an enormous role in a company's ability to attract new clients and retain current business. These professionals often serve
Identify and Speak to Your Audiences
In my book The Entrepreneurial Journey, I make a point about the importance of segmenting your client base and identifying those who create the most value for your business. There will
Ensure Your Social Media Strategy Takes LinkedIn’s Latest Changes Into Account
While many entrepreneurs focus their marketing and branding efforts on popular social media platforms such as Facebook, Google Plus and Twitter, they often neglect sites like LinkedIn. However, this social
Don’t Sell: Educate and Inform Your Prospects
The client acquisition process is about helping your prospect buy rather than selling them a product or service, but many people in the business of sales tend to forget that.
Watch How Your Clients Change and Evolve With Them
Clients, for better or worse, are constantly evolving. They will change their priorities, their preferences and their expectations. Because they develop new demands on your company, you need to adjust to
Understand your Clients’ Problems Before Offering a Solution
When attempting to provide a client with a new financial product, it is important for advisors to realize that they are offering a solution to a challenge or problem, rather
Are You Using Periodic Reviews to Secure Client Capital?
The most valuable business opportunity for you this year can be found with your existing clients. Because you have already succeeded in converting existing clients, a major portion of the
Multitask Sales and Service
Staff resources can be tight, particularly in businesses that are just getting underway. Employees are charged with many different responsibilities and may have several different titles in a startup. Although
Your LinkedIn Profile Can Be a Marketing Tool
I have discussed LinkedIn in the past, mentioning it as just one of the many social media platforms that you can integrate into your marketing mix. But the professional networking
Pulling Financial Levers for Better Operations
As I explain in The Entrepreneurial Journey, there are five financial levers that sales professionals must control in order to run their firms smoothly. Product and service mix - Do you offer a wide
Make Yourself Relatable
It's a common theme in sales industries: No one likes to be sold, but everyone likes to buy. As a business owner, how can you be successful in acquiring clients
Building Trust After the Sale
At The Covenant Group, we work with entrepreneurs to teach them how to build trust and client capital at every stage of the relationship. This is needed not just during the
Dripping On Your Pipeline
Have you ever seen the impact a leaky faucet can make on a bar of soap? After a while, the small drops of water can leave a significant dent in