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We help entrepreneurs and business leaders design the business that is right for them. The starting point is the development of your Business Plan and its elements. The purpose of the business plan is to design the business to do what you want it to do.

At The Covenant Group, we guide entrepreneurs, business leaders and their teams through each aspect of developing and implementing your Business Plan. The intent is to provide you with a clear understanding of where your business is going and how you will get there.
Your Business Plan is the articulation of your strategy.

We define Strategy as the alignment of outputs/objectives, capabilities & resources and the opportunities & challenges the environment provides.

Your Business Plan consists of four inter-related elements:

  • Defining Your Business
  • Setting Objectives
  • Operational Capabilities
  • Financial Management

The Template for your Business Plan includes:

  1. Defining the Business
    • Vision
    • Mission
    • Values
    • Operating Principles
    • Business Opportunity
  2. Setting Objectives
    • One Year
    • Five Years
    • SWOT Analysis
    • PEST Analysis
  3. Operational Capabilities
    • Marketing
    • Sales
    • Client Service
    • Operations
    • Administration
  4. Financial Management
    • Historical:
      • Balance Sheet/Income Statement/Cash Flow Statement
    • Proforma:
      • One Year Income & Expense Proforma
      • Five Year Income & Expense Proforma

Summary

Entrepreneurs are driven by a vision of a better tomorrow. You have a mental picture of what you want your business to become. Your Business Plan is the design document that guides how you will realize your goals.

The Business Plan enables you to describe your strategy to others and engage them in building the business.