We Educate and Coach Entrepreneurs
Our passion is to enable entrepreneurs to achieve and sustain peak performance as they define it.
SOLUTIONS
Business Builder Online
Join the Business Builder Online community for monthly webinars that keep you focused on the strategies and tactics that matter.
Executive Coaching
One-on-one monthly coaching provides you with the perspective and processes you need to drive results.
Business Builder Playbook
Benefit from the experience of other successful entrepreneurs and The Covenant Group’s knowledge.
Advanced Development
An intensive program designed for those looking to refine their business model and take it to the next level.
Coach on the Go™
All of our solutions include exclusive access to our performance management platform: Coach on the Go™.
Be A Business Builder
We educate and coach entrepreneurs and executives. We enhance your value proposition by addressing the issues you and your team experience in building your business.LEARN MORE
Learning Library
As a learning organization, The Covenant Group is committed to delivering resources that will help you implement strategies and tactics to build a sustainable business.LEARN MORE
The Competition
VS
The Covenant Group
Most coaching programs teach their craft: their art grounded in their experience. The assumption is that what made them successful will also make you successful.
Intention
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
Methods Focus
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Approach
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
Programs often start with the false premise of changing behaviour. Performance is not about changing people.
Outcome
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
Measure of the value is based on how you feel and what you have learned. Feeling motivated does not necessarily drive results.
Value
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
Focused on individual capabilities; do not offer a diverse network of capabilities.
Network
You gain membership into a diverse network of capabilities that will enrich your business.
Why The Covenant Group?
INTENTION
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
APPROACH
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
OUTCOME
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
VALUE
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
NETWORK
You gain membership into a diverse network of capabilities that will enrich your business.
Who Do We Work With?
Meet our Team
Norm Trainor 
Founder & CEO
To contribute to the growth of a learning organization, yours and mine.
Jacobo Fraile
Digital Lead & Client Experience
Driving digital strategy and building trusting relationships.
Keita Demming, PhD
Development & Innovation
Generating added value to drive new and existing relationships.
Shauna Trainor
Operations
Putting a strategy into action, yours and ours.
John Donnelly
Community Manager
Proudly focussing on the smooth delivery of services to clients.
Associates
Jim Kerley
Robert Lecavalier
Eli Pichelli
Dennis Yanke
Greg Koval
Attila Solymar
Performance Press
Strategy Under Uncertainty
When done well, strategy as a clear plan of action aligns outputs, objectives, capabilities and resources with opportunities and challenges that the environment provides.
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Prepare Yourself for the Post-Pandemic Shift
People will remember the actions others take now. Those who focus on creating value for others will be kept in high esteem.
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Community Engagement - Ted Oyler Story
We are all motivated to do what we are motivated to do. Ted is motivated to make a difference in the lives of others. This desire to help others has led to a high level of community engagement.
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Six Counterintuitive Ways of Achieving Your Goals
Most of us don’t achieve most of our goals because we’re good at setting them and horrendous at executing them.
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Why Sales Is Not a Dirty Word?
For many, sales and acts of selling feel slimy. When they think of sales, they imagine the stereotypical used car salesman or a con artist like the one featured in The Wolf of Wall Street.
Read more...
In Today's Zoom World, Conversational Selling Matters More than Ever
To build meaningful relationships, you must master how to ask the right questions and truly care about the answers. When you do, your clients will notice.
Read more...
"I have interacted with other coaches previously, and I find The Covenant Group to be the most value added by a significant margin."
- Thane Stenner, Managing Director, Graystone Consulting of Morgan Stanley
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
- David Sung CFP CLU RHU, President, Nicola Wealth Management
Our Clients
Our Clients
Every journey begins with a single step. Are you ready?
We're ready to help. Call us any time at 1.877.903.3878
How can coaching help your business grow?
Whether your goal is to make more money, gain more enjoyment in your work or build a sustainable business, we can help you develop powerful strategies and tactics to achieve your vision. Coaching that really works combines strategy and execution. We help you develop processes to attract the right clients, make more sales to existing clients and obtain introductions, recommendations and referrals. You gain mastery over the growth of your business.
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