We Educate and Coach Entrepreneurs
Our passion is to enable entrepreneurs to achieve and sustain peak performance as they define it.
SOLUTIONS
Business Builder Online
Join the Business Builder Online community for monthly webinars that keep you focused on the strategies and tactics that matter.
Executive Coaching
One-on-one monthly coaching provides you with the perspective and processes you need to drive results.
Business Builder Academy
Benefit from the experience of other successful entrepreneurs and The Covenant Group’s knowledge.
Advanced Development
An intensive program designed for those looking to refine their business model and take it to the next level.
Coach on the Go™
All of our solutions include exclusive access to our performance management platform: Coach on the Go™.
Be A Business Builder
We educate and coach entrepreneurs and executives. We enhance your value proposition by addressing the issues you and your team experience in building your business.LEARN MORE
Learning Library
As a learning organization, The Covenant Group is committed to delivering resources that will help you implement strategies and tactics to build a sustainable business.LEARN MORE
The Competition
VS
The Covenant Group
Most coaching programs teach their craft: their art grounded in their experience. The assumption is that what made them successful will also make you successful.
Intention
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
Methods Focus
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Approach
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
Programs often start with the false premise of changing behaviour. Performance is not about changing people.
Outcome
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
Measure of the value is based on how you feel and what you have learned. Feeling motivated does not necessarily drive results.
Value
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
Focused on individual capabilities; do not offer a diverse network of capabilities.
Network
You gain membership into a diverse network of capabilities that will enrich your business.
Why The Covenant Group?
INTENTION
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
APPROACH
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
OUTCOME
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
VALUE
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
NETWORK
You gain membership into a diverse network of capabilities that will enrich your business.
Who Do We Work With?
Meet our Team
Norm Trainor 
Founder & CEO
To contribute to the growth of a learning organization, yours and mine.
Jacobo Fraile
Digital Lead & Client Experience
Driving digital strategy and building trusting relationships.
Keita Demming, PhD
Development & Innovation
Generating added value to drive new and existing relationships.
Shauna Trainor
Operations
Putting a strategy into action, yours and ours.
John Donnelly
Community Manager
Proudly focussing on the smooth delivery of services to clients.
Associates
Jim Kerley
Robert Lecavalier
Eli Pichelli
Dennis Yanke
Greg Koval
Attila Solymar
Performance Press
The Foundation of a Successful and Sustainable Business
In our work with entrepreneurs, we integrate the Four Cornerstones to assure the viability of the business.
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How Testing Assumptions Can Improve Performance?
All businesses are built on a set of assumptions. The longer the business is in the market the more these assumptions are tested. Many entrepreneurs struggle to articulate the underlying assumption of their businesses.
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Rethinking Giving Back and Business
To stay relevant, doing good can no longer be an afterthought in your business. Entrepreneurs who strategically build their businesses should also be strategic in their giving.
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The Importance of Giving Back
Life insurance plays an important role in philanthropy. Life insurance proceeds have provided hundreds of millions of dollars to fund worthwhile causes.
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4 Steps to Developing a Strategy for Creating Client Capital that Will Grow Your Business
High Performers differentiate themselves in what they do before, during and after the sales process or buying cycle. They integrate 4 interrelated steps.
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How We Should Think About Marketing & Sales
Many of us get an icky feeling when we think about marketing or sales. Yet we do marketing and sales all the time.
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"I have interacted with other coaches previously, and I find The Covenant Group to be the most value added by a significant margin."
- Thane Stenner, Managing Director, Graystone Consulting of Morgan Stanley
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
- David Sung CFP CLU RHU, President, Nicola Wealth Management
Our Clients
Our Clients
Every journey begins with a single step. Are you ready?
We're ready to help. Call us any time at 1.877.903.3878
How can coaching help your business grow?
Whether your goal is to make more money, gain more enjoyment in your work or build a sustainable business, we can help you develop powerful strategies and tactics to achieve your vision. Coaching that really works combines strategy and execution. We help you develop processes to attract the right clients, make more sales to existing clients and obtain introductions, recommendations and referrals. You gain mastery over the growth of your business.
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