How to Build a Successful and Sustainable Business
In building a business, there are Four Cornerstones that represent the foundation of a successful and sustainable business. To build the business that is right for you, the following elements must
Category
Systems & Processes
How Testing Assumptions Can Improve Performance?
The lowest load-bearing part of a building is usually referred to as the foundation. The foundation of a building determines the kinds of adversities a building can withstand. A business
Develop Your Digital Leadership
Unless you were born in the 1990s, you are most likely a ‘digital immigrant’ - someone whose ability to use a smartphone, tablet or interact via social media networks does
Redefining Performance by Delivering a Great Client Experience
Intuitively, most people recognize the value of a great client experience. Brands that deliver them are ones that we want to interact with as clients — that we become loyal
8 Best Practice of Leveraging Social Media #2
#2 Know Your Audience Social media marketing starts with people. To be successful on social media you have to know who it is you want to have a conversation with so
Host an Event to Enhance the Client Experience
Are you looking for ways to engage your existing clients? Host an event! The benefit of an event is that it puts you in front of your ideal clients and
Differentiate Yourself through the Client Experience
Have you mapped the experience touch points your prospects and clients engage in as they move through your marketing, sales, and service phases? The starting point to mapping the client experience
8 Best Practices Applied to Social Media #1
At The Covenant Group, we have developed The 8 Best Practices for high-performing salespeople to help entrepreneurs to build and grow their business. They are: Develop & utilize a planning processKnow
Adapting to Disruptions
Today, we are hearing a lot about the rise of the “robo-advisor”— a self-service platform that give users a suite of investment tools for accessing and analyzing their financial information
Build Your Personal Brand on LinkedIn Part 3: Engage with Your Connections
Engaging with your connections will help build your personal brand on LinkedIn and enhance your network. If you build a large and smart LinkedIn network and never engage, it is
Visual Thinking for Business
Visual thinking is way to organize and work with your ideas creatively, leverage both your left and right brain, and communicate more effectively. Why is it so powerful? Because it appeals to all
Three Types of Conversations
Most entrepreneurs understand the importance and value of obtaining introductions. However, many of them do not have a process or methodology that generates a consistent stream of quality prospects. In client
Growing Your Business through Service Excellence
What defines an exceptional entrepreneur? It is the business builder who realizes that she is not only selling a product or service to clients, but is also working to deliver an
The Basics of Email Testing
Email marketing can be a successful business builder, especially when it's done right. Even though email blasts seemed as though they fell out of favor in recent years, a new report shows
Build Your Personal Brand on LinkedIn Part 2: Build a Smart Network
Once you've built a completely optimized profile, it's time to build a smart network. But how can you build a smart LinkedIn network? It doesn’t just occur naturally. Although LinkedIn attempts
Build Your Personal Brand on LinkedIn Part 1: Brand your profile
Your brand is you. Your personal brand is everything you do to promote yourself and build your reputation. There are literally thousands of personal branding activities you can engage in every day that
Unlocking the Value of Social Technologies
There is significant opportunity for business to leverage social technologies. Social technologies, in their relatively brief period of time, have found favor with consumers faster than any previous technology. It
Start to Experiment with LinkedIn
We are spending a growing amount of time online each day, with total hours spent online via PCs, laptops, and mobile devices growing from 5.55 in 2012 to 6.15 in
How High Performing Salespeople Persuade
Are there qualities or attributes that enable the high performing salespeople to be persuasive? I have only been able to identify one. When a prospect or client looks into a
Do You Assess Employees’ Client Service Skills?
Entrepreneurs may be more focused on business building than they are employee development, but learning how to manage a team and help individuals grow is at the heart of creating
Identifying A Target Market Part Two: Optimize Market Awareness
Every business plan must include specific details and decisions that ensure communications and marketing strategies reach a target market to drive strong sales and long-term sustainability. If an entrepreneur fails
Partnering for Success
Vince D’Addona has given a great deal of thought to answering three important questions in building his business: Who is the Right Client?What is the Right Value Proposition?What is the Right
Identifying A Target Market Part One: Know Your Ideal Client
One important component to a strong business model is not only identifying what the offering will be, but also who the product or service is most directly geared toward. Understanding
Client Engagement is Built on Trust
One of the distinguishing characteristics of Ellis & Associates Wealth Management, an investment advisory team with Richardson GMP, is the team’s commitment to Client Engagement. They recognize the difference between an