Among major corporations and multinationals, a major topic regarding marketing is the use of big data. With more people than ever using smartphones, mobile applications, social media platforms, email, websites
In my last post, I discussed the importance of determining a vision and strategy to guide you through the myriad challenges of leadership. While creating plans for how you will
Staff resources can be tight, particularly in businesses that are just getting underway. Employees are charged with many different responsibilities and may have several different titles in a startup. Although
I have discussed LinkedIn in the past, mentioning it as just one of the many social media platforms that you can integrate into your marketing mix. But the professional networking
The airline industry touches hundreds of thousands of consumers, from the high-flying executive to the person traveling standby or coach to visit family. And I bet that every one of
When you are focused on building your business, offering services for free may sound like it should be at the top of your What Not To Do list. After all,
A common problem that many entrepreneurs face is getting the business to run without them. After all, who else knows the ins and outs of your firm better than you?
In any business, it's important to accept that there will be times when you or your employees will have a dissatisfied client. But the way you manage disgruntled clients and
Podcasts have become a means for people to keep track of their favourite radio shows and learn about a variety of topics without having to tune in to a specific
Have you organized your staff in a way that allows them to work independently on projects and tasks while still delivering results that meet your expectations? Or do they regularly
Some customer service schools of thought suggest that a company should never say "I'm sorry" to an upset client, instead advising representatives to merely acknowledge the problem and work to
The topic of Twitter-based client service may seem to fit more into my colleague Anthony Lam's area of expertise (client relationship management) than mine, but there is a marketing bent
It seems to be an affliction many entrepreneurs share - they think that by putting in long work weeks and thinking about nothing but their burgeoning businesses, they will be
Every time you meet with a client in person, send an email or speak on the phone, you have an opportunity to impress. How do you continually build client capital?
Many companies are planning to ramp up their investment in social media marketing this year, as the channel continues to prove itself as an easy, cost-effective way to reach both
As I explain in The Entrepreneurial Journey, there are five financial levers that sales professionals must control in order to run their firms smoothly. Product and service mix - Do you offer a wide
Financial services professionals and organizations have been reticent to reach out to and engage their clients through social media platforms. This may be partly due to compliance fears, although a
Marketing and business expansion are very much intertwined and reliant upon each other, but doing your research is one of the biggest factors for both. How do you identify opportunities
When you start your own business, your approach to hiring staff may consist of just picking those capable of coping with an increasing workload, resulting in a patchwork of skills
Communication is the focal point of customer service, and a failure to talk with the clients you serve is essentially a guarantee that the relationship will be shallow and short-lived. Research
With the ever-increasing accessibility of all things media - online newspapers, image-centric social media platforms, smartphones that can take better pictures than some cameras and more - it seems our
As the entrepreneur and founder of your business, there is no doubt that you are eager and willing to step in and do whatever is necessary to bring your vision
Trust is the foundation of a financial advisor's relationship with his or her clients. Without it, how can you build a long-lasting connection and deliver advice and guidance that will
Most entrepreneurs spend a lot of time devising ways to build up their businesses and deepen their relationships with clients. Being selfless in client relationship management is essential to creating