Make Clients and Employees Believe Your Mission Statement
Do not underestimate the importance of a mission statement. In building your business, this will differentiate you from the competition and will serve as a reminder of your purpose as
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Performance Press
Make Yourself Relatable
It's a common theme in sales industries: No one likes to be sold, but everyone likes to buy. As a business owner, how can you be successful in acquiring clients
Develop and Refine Your Marketing Strategy
Marketing your business requires a multifaceted program that addresses what occurs within and outside the organization. While many entrepreneurs are very talented at networking and selling, it's necessary to have
Have You had a Customer Service Audit?
Actively managing relationships with clients is essential to keeping them. It can also aid in your sales efforts by building the reputation that your company takes care of those who
Collaborate with Companies and Community to Build Your Business
Establishing your brand is so much more than raising awareness through marketing and promotions. It also involves making internal and external decisions that solidify your commitment to your company's core
Consistent Contact Keeps Loyalty Strong
Technological developments and globalization have enabled every industry to expand beyond its regions and acquire clients across the world. Yet long-distance relationships can be trying, making the challenge of maintaining
Take Your Marketing on the Road
Chances are, you own a smartphone and/or a tablet, and are constantly connected to emails, text messages, news feeds and all the other channels of communication that have been consolidated
Building an Organization
Employees who decide to start on their own entrepreneurial journey often try to do everything required in running a business while starting up. They are their own administrative assistants, as
Building Trust After the Sale
At The Covenant Group, we work with entrepreneurs to teach them how to build trust and client capital at every stage of the relationship. This is needed not just during the
Building Trust By Promoting Purpose
There has been a shift in consumer thinking in recent years, as more people want to patronize businesses and service providers who have values and morals they agree with. How do
5 Questions to Answer in Developing your Strategy
1. What is your Business Model? Great companies describe the essence of what makes them unique in a simple and compelling manner. For Walmart, it is lowest price. Walmart revolutionized retailing by
Go Further Than Marketing With Social Service
Gradually, the financial services industry is starting to warm up to social media and its applications for marketing. However, the social media platforms that you use to connect with prospects
Write Tweets Your Followers Want to Read
Once entrepreneurs set up their social media accounts, the next challenge is figuring out what to say. How do you determine what your followers, connections and fans want to hear in your tweets
Customer Service and Big Data
Delegating to technology is a central feature in The Covenant Group's program. Ongoing investments in your business are necessary to help it expand and grow. One of the newest tech
Social Media Strategy Should be Holistic
Social media offers entrepreneurs so much more than a way to build their personal brand. Recently, I read an article by Forbes contributor Christine Crandell that gives some perspective to the strategic role social
Measure Satisfaction & Shore up Service Value
One of The Covenant Group's teachings is about the importance of developing a service plan to maintain a strong relationship with your clients after you have made the initial sale. Often, entrepreneurs
Elicite Better Blog Responses
Entrepreneurs who were seeking to build client capital and expand their market presence in the past would conduct seminars, host events and write regular columns for local newspapers. Those tactics continue
Delegate to Technology to Improve Client Relationships
Social media websites have given consumers a voice and power previously limited to corporate public relations departments and major news organizations. Now, anyone with an internet connection can share a
Dripping On Your Pipeline
Have you ever seen the impact a leaky faucet can make on a bar of soap? After a while, the small drops of water can leave a significant dent in
Learn to Prioritize Your Clients
Do you find yourself constantly scrambling just to keep up with all of your clients? Does it seem as though you're fighting (and losing the battle) to deliver the level
Continue Adding Value to Client Relationships
Do not view a sale as the end of the service process. As soon as someone agrees to become your client, you must transition from the role of salesperson to
Turn Your Marketing Into Lead Generation
Yes, marketing is an essential part of running a business and entrepreneurs should be sure to integrate marketing efforts into all other aspects of the company to effectively build a brand. Buying
In Client Service, Silence is Not Golden
When you have a good rapport with your clients, it can be easy to assume that they'll talk to you about anything, and that they wouldn't hesitate to contact you
With Younger Clients, Social Trumps the Business Card
A key part of building your brand is learning how to integrate technology and social media into your marketing strategy. Since most people's primary source of information is the internet,