Invest in Client Experience Innovations to Reduce Losses
Entrepreneurs in all industries have many obstacles to overcome in the early years, before the business is stable enough to compete with larger market leaders. One way to gain a
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Generate A Predictable Income: Key Internal Marketing Strategies
The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream
Create a CRM Checks and Balances System
A business that does not have an organized system of checks and balances can suffer. Without oversight of employee activities, one-time errors can grow to become bad habits that taint
Webinars Can be Beneficial, If Done Right
Live sessions can be a fantastic channel for connecting with potential and existing clients and demonstrating your business' expertise in a certain area. Technology has become more user friendly, and
Top Managers Know How To Listen
Entrepreneurs are able to take a new idea and translate it into a tangible business venture through hard work and determination. Successful business leaders are not only savvy on how
Ensure Your Social Media Strategy Takes LinkedIn’s Latest Changes Into Account
While many entrepreneurs focus their marketing and branding efforts on popular social media platforms such as Facebook, Google Plus and Twitter, they often neglect sites like LinkedIn. However, this social
Define Your Brand, Then Make it Stand Out
Regardless of which subject of expertise we discuss on this blog, The Covenant Group team often refers to the common theme of differentiating your business from your competitors. You have to determine
Don’t Sell: Educate and Inform Your Prospects
The client acquisition process is about helping your prospect buy rather than selling them a product or service, but many people in the business of sales tend to forget that.
Watch How Your Clients Change and Evolve With Them
Clients, for better or worse, are constantly evolving. They will change their priorities, their preferences and their expectations. Because they develop new demands on your company, you need to adjust to
Prove CRM is a Priority Every Day
Many businesses pay lip service to the idea of putting their clients at the center of everything they do. But how many actually follow through with that concept? As a business
Social Activism: It’s Popular, Profitable and Good to Do
For many years, it seemed as if companies that got involved in social causes were either doing so for a public relations campaign or were not creating revenue as a
Shorten Your To-Do List: Delegate
It is an easy trap for an entrepreneur to fall into - believing that there are certain activities that can only be completed by the business owner. In reality, there
Blending the Art and Science of CRM
Most entrepreneurs understand that there are (sometimes conflicting) scientific and emotional elements to running a business. Blending the uniform components of running a company - administrative, sales, marketing - with
More Companies are Marketing Online. Are You Connected?
For some businesses, the evolution of their marketing strategies has been slow. It is understandable: a business owner may be hesitant to introduce a new element to a formula that
Covering the Financial Management Aspect of Your Business Plan
I have dedicated several recent blog posts to the importance of creating a multi-faceted business plan, which may seem excessive until one realizes how integral this document is to the
Don’t Use Technology as a Service Crutch
In a hyperconnected world, we're in danger of using technology as a crutch and an excuse not to connect with clients in the meaningful ways we once did. At The
Understand your Clients’ Problems Before Offering a Solution
When attempting to provide a client with a new financial product, it is important for advisors to realize that they are offering a solution to a challenge or problem, rather
Social Responsibility and Corporate Profitability are not Mutually Exclusive
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing
Share Your Business-Building Ambitions with the Team
When you are a business builder, you likely have a lot of goals and dreams for the future of the organization. However, keeping those aspirations a secret will not result
Salvaging the Client Relationship
There are bound to be instances when a client is unhappy with the product, service or experience when interacting with a business. Yet when clients voice their displeasure with your
Create Teams That Can Run Themselves
As you become more established in running your own organization and generating more business, it will be necessary to delegate functions and tasks to other employees. The main purpose of
Corporate Social Responsibility Is Not Detrimental When Done Right
In past posts, I have discussed the importance of entrepreneurs and businesses giving back to their communities through their time, talent or treasure. These socially minded activities work not only
Are You Using Periodic Reviews to Secure Client Capital?
The most valuable business opportunity for you this year can be found with your existing clients. Because you have already succeeded in converting existing clients, a major portion of the
Recognize and Seize Your Business Opportunities
Entrepreneurs who have been working in a specific market for many years may sometimes feel as if they have hit a glass ceiling. If you think you have targeted as