The variety of marketing channels has opened many doors for entrepreneurs looking to engage clients as readily as larger competitors. To reach a wide pool of clients without breaking budgets,
How often do you hear yourself say, "There aren't enough hours in the day"? Effective time management isn't a trivial manner that you can put on the back burner. In
We have all seen a customer complaint play out in front of us at a store or restaurant and can empathize with one party or the other. All employees and
Marketing strategies for multichannel businesses have evolved greatly over the past few years. Long gone are the days of standard ads and banners ruling marketing campaigns. Today, social media channels and
Are your clients satisfied with the products and services you provide? Ideally, you should get a consistent "Yes" from all members of your workforce, but all too commonly that simply
As a performance coach and psychologist for some of the wealthiest financial types on Wall Street, I work with many brilliant individuals, some of whom, however, have fallen victim to
When Norman Doidge wrote his book The Brain that Changes Itself he helped us understand what researchers had been discovering in recent years and, perhaps, what Buddha knew all along. The brain
Entrepreneurs function on a daily basis with tight resources and limited manpower. To make the best out of every situation, entrepreneurs must be resourceful, creative and on the cutting edge
After years of hard work, long hours and countless phone calls, meetings and pep talks with your employees, your business has reached your revenue goals and is a major player
Understanding your clients' wants and needs is often a priority for research and development teams and your sales force. However, granular knowledge of your clients from a marketing perspective has
Companies often market their services to other businesses rather than directly to the mass public, depending on what they specialize in. As many marketing rules may remain consistent when reaching
1) Check Your Local Listing“Always be consistent.” – Casey Kasem Are you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like
In the age of information, the internet can be a blessing and a curse for a business. It makes it easy to reach out directly to your clients, yet it
Once entrepreneurs understand and embrace the many benefits tied to marketing data optimization, leaders can start to identify and monitor the most important streams of information available on client behaviors
A sales team has a critical job to do and plays an enormous role in a company's ability to attract new clients and retain current business. These professionals often serve
Maintaining strong bonds with clients is key in order for an organization to continue generating revenue from existing clients and bringing in new prospects. Companies that don't take the initiative
Marketing activities are not just creative projects launched individually to drive client engagement and increases in revenue. Marketing initiatives offer measurable and trackable opportunities for startups and small companies to
Within the realm of cloud computing technology, there are many applications and platforms to help small businesses have more efficient workflow management and stay on the cutting-edge of internal productivity.
In my book The Entrepreneurial Journey, I make a point about the importance of segmenting your client base and identifying those who create the most value for your business. There will
Losing a client can put a business in a challenging situation, especially if they were key to a company's monthly revenue stream. While the situation isn't ideal, it's sometimes hard
Marketers have evolved over time, transforming from outbound messaging experts to client engagement professionals. As global markets continue to place greater emphasis on consumer demands and long-term relationships with brands,
Workflow management strategies for entrepreneurs have changed significantly over the past decade. No longer are business builders required to manage staff, resources, business operations and all other aspects of the
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw
Modern businesses are no longer deploying basic, traditional marketing tactics to communicate with clients and generate leads. Rather, enterprises are leveraging communication technology, social media and big data analytics to