3 Steps In Building a Performance Culture
When it comes to hiring the right people, many companies falter. In fact, a recent study conducted by the international consulting firm Deloitte found that 34 percent of business executives indicated their
Thought Leadership ─ Avoiding Groundhog Days
I have a love/hate relationship with the movie Groundhog Day, staring Bill Murray. If you haven’t seen it, the early 1990’s comedy features the story of a self-obsessed career man
What Role Does Corporate Social Responsibility Play in Business Management?
Corporate social responsibility isn't simply a catch phrase that business owners gravitate toward to make their customers and clients feel better about using their products and services. Social responsibility is
Easing the Concerns of Potential New Clients
Millions of individuals eventually reach an age where they understand the critical need for advice and guidance when it comes to managing their money - assets, estate and financial plans.
Why Online Communities Provide “Soft Power” Marketing
Working in any industry, you'll have clients that expect to have fairly direct access to your client-facing employees. Yet, it's unlikely all of your employees will have the chance to
3 Steps to Embrace Sales Growth
Complacency will be the downfall of any sales team. Unfortunately, countless organizations fall into the trappings of habit and comfort that eventually result in stagnation. Client demands and preferences generally aren't written in
Emotional Intelligence Part I: How Self-awareness Builds Stronger Client Relationships
Our March newsletter focused on the topic of Mindfulness and the number of comments and conversations that came forward demonstrates the growing interest in emotional intelligence. How did emotional intelligence even enter
Leverage Technology: Always Be Connecting
In the last few years there has been an emergence of a vast number of players in the field of marketing technology. Although it is becoming harder to identify where
Manage Your Brand With An Exceptional Client Experience?
How much time do you devote exclusively to brand management? Whose job is it to ensure your entire company is effectively delivering a consistent brand image? In a recent Forbes article, contributor
4 Proven Steps for Creating Powerful Questions
Fostering clear and open communications with your employees needs to be a core business value. A constructive exchange is just that: a dialogue. But how do you know which questions
Thought Leadership through Webinars
Webinar BoomStartup businesses typically enter the market with no reputation or credibility to stand on. As a result, entrepreneurs must establish themselves and their company as a legitimate brand and
Entrepreneurs need to have agile business strategies
Entrepreneurs need to shift their strategies constantly as client needs change and expectations evolve. However, business owners also must be aware of how the political climate or court rulings can
Why Client Relationship Management Suffers Without an Emotional Connection
Client relationship management by and large depends on your ability to create an exceptional client experience. From answering the phone to handling a client's stock portfolio, companies have an increasing
Overcoming Marketing Challenges With Online Tactics Part Four: Email Distribution
The variety of marketing channels has opened many doors for entrepreneurs looking to engage clients as readily as larger competitors. To reach a wide pool of clients without breaking budgets,
Why it Sometimes Takes a Team to Effectively Manage Your Time
How often do you hear yourself say, "There aren't enough hours in the day"? Effective time management isn't a trivial manner that you can put on the back burner. In
How Client Complaints Serve Your Client Relationship Management Strategy
We have all seen a customer complaint play out in front of us at a store or restaurant and can empathize with one party or the other. All employees and
Overcoming Marketing Challenges With Online Tactics Part Three: Video Content
Marketing strategies for multichannel businesses have evolved greatly over the past few years. Long gone are the days of standard ads and banners ruling marketing campaigns. Today, social media channels and
Empowering Employees to Deliver Service Excellence
Are your clients satisfied with the products and services you provide? Ideally, you should get a consistent "Yes" from all members of your workforce, but all too commonly that simply
The Pursuit of Happiness
As a performance coach and psychologist for some of the wealthiest financial types on Wall Street, I work with many brilliant individuals, some of whom, however, have fallen victim to
Mindfulness Matters
When Norman Doidge wrote his book The Brain that Changes Itself he helped us understand what researchers had been discovering in recent years and, perhaps, what Buddha knew all along. The brain
Overcoming Marketing Challenges With Online Tactics Part Two: Content Marketing
Entrepreneurs function on a daily basis with tight resources and limited manpower. To make the best out of every situation, entrepreneurs must be resourceful, creative and on the cutting edge
Do Not Become a Complacent Competitor
After years of hard work, long hours and countless phone calls, meetings and pep talks with your employees, your business has reached your revenue goals and is a major player
Client Relationship Management Begins With Understanding
Understanding your clients' wants and needs is often a priority for research and development teams and your sales force. However, granular knowledge of your clients from a marketing perspective has
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle
Companies often market their services to other businesses rather than directly to the mass public, depending on what they specialize in. As many marketing rules may remain consistent when reaching