In the pursuit of unlocking high-net worth prospects, Stan Summers found himself in the aftermath of two unsuccessful business cases, sparking concerns about potential missteps with his affluent clientele. Stan's Professional
There's a saying: "If something is really important to you, you'll find a way to do it. If it's not, you'll find an excuse." This means that if you really
The best form of Marketing is still Word of Mouth. For example, most people chose their financial advisor through Social Inclusion. Their advisor is someone they know in their Social
To attract the right clients, high performers put a lot of thought into the Right Value Proposition. In communicating their Value Proposition, the starting point is understanding how people make
If you're running a business, it's crucial to understand the power of emotional connections in selling situations or buying cycles. Why? Because people often make decisions based on their emotions
Many of us get an icky feeling when we think about marketing or sales. Yet we do marketing and sales all the time. Every time you convince a friend to