Help Employees be more Effective Sales Managers
Most entrepreneurs want to grow their businesses from within, particularly if they have strong employees who have been with them from the very beginning. Promoting existing employees who understand the
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Performance Press
Social Media: Simple, But Not Easy
How can entrepreneurs in the financial services industry leverage social media effectively to contribute to their business? According to Scott Plaskett, CEO of Ironshield Financial, the attitude towards social media
Coping with Marketing Disruptions
Whenever a business implements a marketing strategy, it is always taking a risk. No initiative is guaranteed to perform well, regardless of the amount of market research and time that
3 Myths Entrepreneurs Should Avoid
As an entrepreneur, it's difficult to tell what's sound advice and pure myth. In the face of starting a new company, it's completely understandable to be unsure of every decision,
The Importance of Clarity in Financial Services
Do your clients have a complete and crystal clear understanding of their insurance policy? Given the way financial language has evolved, it's hard to fault clients for being in the
How Can Leaders Foster a Culture of Innovation?
You can't simply hire people and wait around expecting them to come up with creative business strategies. Sure, finding the right talent is part of the equation, but the next
Content Marketing 101: Video is Your Friend
Marketing has gone through a sea change over the past couple decades. And if your strategy hasn't transitioned as well, you're probably noticing the repercussions: Your pool of prospects has dried
How Telecommuting Impacts Business
Today's workforce is demanding more flexibility from their workplace and many companies are opening up to telecommuting as an option to employees. Recently, Wired cited Forrester research from last year
Emotional Intelligence Part II: Self-regulation in Business Strategy
When working to strengthen client relationships, emotional intelligence - self-awareness, specifically - plays a central role. The concept articulated most effectively by Daniel Goleman rests on the assumption that our ability to
Can You Increase Prices and Maintain Service Excellence?
At some point, you have to increase prices - whether it's through imposing new fees or simply raising the cost of service. This can happen for a number of reasons.
3 Steps In Building a Performance Culture
When it comes to hiring the right people, many companies falter. In fact, a recent study conducted by the international consulting firm Deloitte found that 34 percent of business executives indicated their
Thought Leadership ─ Avoiding Groundhog Days
I have a love/hate relationship with the movie Groundhog Day, staring Bill Murray. If you haven’t seen it, the early 1990’s comedy features the story of a self-obsessed career man
What Role Does Corporate Social Responsibility Play in Business Management?
Corporate social responsibility isn't simply a catch phrase that business owners gravitate toward to make their customers and clients feel better about using their products and services. Social responsibility is
Easing the Concerns of Potential New Clients
Millions of individuals eventually reach an age where they understand the critical need for advice and guidance when it comes to managing their money - assets, estate and financial plans.
Why Online Communities Provide “Soft Power” Marketing
Working in any industry, you'll have clients that expect to have fairly direct access to your client-facing employees. Yet, it's unlikely all of your employees will have the chance to
3 Steps to Embrace Sales Growth
Complacency will be the downfall of any sales team. Unfortunately, countless organizations fall into the trappings of habit and comfort that eventually result in stagnation. Client demands and preferences generally aren't written in
Emotional Intelligence Part I: How Self-awareness Builds Stronger Client Relationships
Our March newsletter focused on the topic of Mindfulness and the number of comments and conversations that came forward demonstrates the growing interest in emotional intelligence. How did emotional intelligence even enter
Leverage Technology: Always Be Connecting
In the last few years there has been an emergence of a vast number of players in the field of marketing technology. Although it is becoming harder to identify where
Manage Your Brand With An Exceptional Client Experience?
How much time do you devote exclusively to brand management? Whose job is it to ensure your entire company is effectively delivering a consistent brand image? In a recent Forbes article, contributor
4 Proven Steps for Creating Powerful Questions
Fostering clear and open communications with your employees needs to be a core business value. A constructive exchange is just that: a dialogue. But how do you know which questions
Thought Leadership through Webinars
Webinar BoomStartup businesses typically enter the market with no reputation or credibility to stand on. As a result, entrepreneurs must establish themselves and their company as a legitimate brand and
Entrepreneurs need to have agile business strategies
Entrepreneurs need to shift their strategies constantly as client needs change and expectations evolve. However, business owners also must be aware of how the political climate or court rulings can
Why Client Relationship Management Suffers Without an Emotional Connection
Client relationship management by and large depends on your ability to create an exceptional client experience. From answering the phone to handling a client's stock portfolio, companies have an increasing
Overcoming Marketing Challenges With Online Tactics Part Four: Email Distribution
The variety of marketing channels has opened many doors for entrepreneurs looking to engage clients as readily as larger competitors. To reach a wide pool of clients without breaking budgets,