Creating Client Capital
For every business, large or small, one of the most important measures of business success appears nowhere on their Balance, Sheet, Income Statement or Cash Flow Statement. It is Client Capital. For
Category
Client Relationship Management
Baking Your Values into Your Business Helps You Bounce Back from Adversity
I was sitting in my new favorite coffee shop, Tampered Press, when the ambient noise typical of such a place was broken by a patron who was very upset with the
What Your Clients Value the Most
A client recently said to me, "I feel like I can tell you matters that are so private that I have not voiced them with my spouse/children/partners". "You never laugh
Emotional Intelligence Part I: How Self-awareness Builds Stronger Client Relationships
Our March newsletter focused on the topic of Mindfulness and the number of comments and conversations that came forward demonstrates the growing interest in emotional intelligence. How did emotional intelligence even enter
Client Relationship Management Begins With Understanding
Understanding your clients' wants and needs is often a priority for research and development teams and your sales force. However, granular knowledge of your clients from a marketing perspective has
CRM is a Reputational Risk Management Tool
In the age of information, the internet can be a blessing and a curse for a business. It makes it easy to reach out directly to your clients, yet it
Value of Marketing Data Part 4: Tying In Appropriate Data
Once entrepreneurs understand and embrace the many benefits tied to marketing data optimization, leaders can start to identify and monitor the most important streams of information available on client behaviors
Don’t Push Away Clients When Using Big Data
Maintaining strong bonds with clients is key in order for an organization to continue generating revenue from existing clients and bringing in new prospects. Companies that don't take the initiative
Value of Marketing Data Part 3: Leadership Comprehension
Marketing activities are not just creative projects launched individually to drive client engagement and increases in revenue. Marketing initiatives offer measurable and trackable opportunities for startups and small companies to
How to Handle Losing a Client
Losing a client can put a business in a challenging situation, especially if they were key to a company's monthly revenue stream. While the situation isn't ideal, it's sometimes hard
Value of Marketing Data Part 2: Data Rich Insight
Marketers have evolved over time, transforming from outbound messaging experts to client engagement professionals. As global markets continue to place greater emphasis on consumer demands and long-term relationships with brands,
Refine and Refresh to Make it Right
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw
How to Effectively Maintain Client Relationships
Building strong relationships with your clients can be difficult, and no entrepreneur wants to put in a great deal of work into establishing a good rapport only to see their client
Achieving Client Experience Success
It is not enough for a company to offer acceptable customer service capabilities when addressing client inquiries, complaints or concerns. Rather, a company must have in place a client relationship management team,
Weathering The Storm Part 2: When The Customer’s Wrong
"The customer is always right." Wrong. This old adage suggests client relationship management best practices revolve around keeping the people or businesses you serve satisfied and happy. Yet there are
Weathering The Storm Part 1: Managing A Client Crisis
There are many forms of business blunders ranging from shipping errors, miscommunications and clerical mistakes to more significant problems, such as major drops in stock value or managerial corruption. While
Invest in Client Experience Innovations to Reduce Losses
Entrepreneurs in all industries have many obstacles to overcome in the early years, before the business is stable enough to compete with larger market leaders. One way to gain a
Generate A Predictable Income: Key Internal Marketing Strategies
The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream
Create a CRM Checks and Balances System
A business that does not have an organized system of checks and balances can suffer. Without oversight of employee activities, one-time errors can grow to become bad habits that taint
Webinars Can be Beneficial, If Done Right
Live sessions can be a fantastic channel for connecting with potential and existing clients and demonstrating your business' expertise in a certain area. Technology has become more user friendly, and
Don’t Sell: Educate and Inform Your Prospects
The client acquisition process is about helping your prospect buy rather than selling them a product or service, but many people in the business of sales tend to forget that.
Watch How Your Clients Change and Evolve With Them
Clients, for better or worse, are constantly evolving. They will change their priorities, their preferences and their expectations. Because they develop new demands on your company, you need to adjust to
Prove CRM is a Priority Every Day
Many businesses pay lip service to the idea of putting their clients at the center of everything they do. But how many actually follow through with that concept? As a business
Blending the Art and Science of CRM
Most entrepreneurs understand that there are (sometimes conflicting) scientific and emotional elements to running a business. Blending the uniform components of running a company - administrative, sales, marketing - with