WEDNESDAY, FEBRUARY 24, 2021 | 12:00 PM 1:00 PM

We get it. Today’s clients are not just distracted, they are also distant and distressed.

So how do you get them to slow down and tune in to your messages and outreach? By shifting your focus from credibility to relatability.

Whether it’s your online bio or your next Zoom meeting, you can’t start out talking about how long you’ve been in business anymore. (No one is listening.) You’ve got to shift your focus from how great you are to how great you can help your clients become… Because fewer clients are asking about how many degrees you have and instead want to know two key things:

1) What can you do for me?

2) Do I like you?

Today’s leaders have a clear choice: You can be reluctant to adopt new virtual approaches. Or you can be relevant.

Join us for this session and we’ll show you how to make a big impact in today’s new virtual world.



Norm Trainor

Norm Trainor
Founder & CEO

To contribute to the growth of a learning organization, yours and mine.

Keita Demming

Keita Demming, PhD
Development & Innovation
Generating added value to drive new and existing relationships.