What would you like to have done to create value for a community in crisis? This is your time to serve.
A good value proposition re-frames your product in the mind of the buyer. The starting point is understanding how people make decisions.
When you’re clear about your mission, vision, and business opportunity, decision-making is easy. You bring focus and discipline to your business.
All businesses are built on a set of assumptions. The longer the business is in the market the more these assumptions are tested. Many entrepreneurs struggle to articulate the underlying assumption of their businesses.
To stay relevant, doing good can no longer be an afterthought in your business. Entrepreneurs who strategically build their businesses should also be strategic in their giving.