Prepare Yourself for the Post-Pandemic Shift
I’m afraid my children will remember COVID-19 as one of their favorite times because Dad was home. The statement above is etched in my mind as one of the stand-out moments of
Category
Corporate Social Responsibility
Looking to Socially Responsible Investing
Entrepreneurs are constantly looking for new ways to grow their companies, and many may overlook some areas in which there are opportunities for growth. When seeking opportunities for expansion, some
Find Value by Integrating Sustainability
Sustainability and green initiatives are common in business plans at larger corporations, but many entrepreneurs may believe such projects won't pay off or provide a significant benefit at their smaller
Social Activism: It’s Popular, Profitable and Good to Do
For many years, it seemed as if companies that got involved in social causes were either doing so for a public relations campaign or were not creating revenue as a
Social Responsibility and Corporate Profitability are not Mutually Exclusive
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing
Corporate Social Responsibility Is Not Detrimental When Done Right
In past posts, I have discussed the importance of entrepreneurs and businesses giving back to their communities through their time, talent or treasure. These socially minded activities work not only
Business Philanthropy Comes in Many Forms
Having too narrow a view of what constitutes a commitment to the community can prevent your business from getting involved in corporate philanthropy. Yet it's possible to contribute to nonprofits
Align Business Decisions With Your Values Every Day
Although the News of the World phone-hacking scandal came to a head more than one year ago, the story continues to serve as a prime example of what can go
Pro Bono Work Benefits the Public and Your Company
When you are focused on building your business, offering services for free may sound like it should be at the top of your What Not To Do list. After all,
Establish Employee Engagement by Defining Roles and Expressing Value
When you start your own business, your approach to hiring staff may consist of just picking those capable of coping with an increasing workload, resulting in a patchwork of skills
Build Your Community as Well as Your Business
Most entrepreneurs spend a lot of time devising ways to build up their businesses and deepen their relationships with clients. Being selfless in client relationship management is essential to creating
Collaborate with Companies and Community to Build Your Business
Establishing your brand is so much more than raising awareness through marketing and promotions. It also involves making internal and external decisions that solidify your commitment to your company's core
Building Trust By Promoting Purpose
There has been a shift in consumer thinking in recent years, as more people want to patronize businesses and service providers who have values and morals they agree with. How do