Building foundations for individual and team success.
We turn potential into performance with clear strategy, practical tools, and measurable outcomes.
Mission-Focused
We turn potential into performance with clear strategy, practical tools, and measurable outcomes.
Wether you are a business of one or many, we focus on what matters, so you can attain what matters - a successful business, a powerful legacy, fulfilment for yourself and for the people you care about.
Established in 1995, our headquarters are in Toronto, with offices in Québec and the US, and client networks in North America, Europe and the Caribbean.
Today, we work with some of the world’s largest institutions to help them grow market share and increase productivity.
Trusted by industry leaders around the world
Leadership
We turn potential into performance with clear strategy, practical tools, and measurable outcomes.
His areas of expertise include strategic leadership, executive coaching, business strategy, marketing, sales & client service.
Norm is an international speaker; the author of the best-selling books, The 8 Best Practices of High-Performing Salespeople, The Entrepreneurial Journey and The Business Builder; and has written articles for various leading publications in North America and internationally. Norm was named one of “The 20 Most Innovative People in Insurance” by LifeHealthPro in 2015.
He and his team at The Covenant Group have built the online coaching platform “Coach on the Go” that acts as a virtual coach for entrepreneurs and business builders. At the core of their developmental work is the belief that building any new training programs or workshop starts with people.
As a Trusted Advisor and Thought Leader in design, strategy, and innovation, Keita strongly believes that the more we learn from others, the more likely we are to find our own journey a little bit easier.
One of his proudest personal achievements is the community he helped grow around TEDxPortofSpain, part of the popular TED Ideas festival and one of the most successful TEDx events in the world.
You can visit Keita’s podcast, Conversations With Keita Demming, where he interviews inspiring individuals, diving deep into the fundamental questions of personal and professional development.
“The Covenant Group has helped focus our business development strategy and provided quality leadership advice that has been very useful to me as an entrepreneur. Not only am I certain that we wouldn't be where we are today without them, I am even more certain that VELA's future wouldn't be as incredibly bright as it is without their guidance.”
"The Covenant Group team bring an unusual combination of deep industry knowledge and proven business-building fundamentals along with an eye toward innovation and the best practices of driving growth in the new digital economy. They truly care for your success, and it shows in the value they deliver."
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
"I have interacted with other coaches previously, and I find The Covenant Group to be the most value added by a significant margin."
