To attract the right clients, high performers put a lot of thought into the Right Value Proposition. In communicating their Value Proposition, the starting point is understanding how people make
Everyone agrees that process improves entrepreneurial business outcomes. Whether you want to build a large organization or just a small steady engine producing great cash flows, the process The Covenant Group teaches,
If you're running a business, it's crucial to understand the power of emotional connections in selling situations or buying cycles. Why? Because people often make decisions based on their emotions
A client recently said to me, "I feel like I can tell you matters that are so private that I have not voiced them with my spouse/children/partners". "You never laugh
Most entrepreneurs do not have a formal planning process; they operate their business informally and implicitly. In other words, they do not have a business plan that they can share
The entrepreneurial journey is full of distractions. Entrepreneurs are optimists and see opportunity everywhere. These opportunities are beautiful shiny objects and, if pursued, they take the entrepreneur on a path
In building a business, there are Four Cornerstones that represent the foundation of a successful and sustainable business. To build the business that is right for you, the following elements must
The lowest load-bearing part of a building is usually referred to as the foundation. The foundation of a building determines the kinds of adversities a building can withstand. A business
A lesson I learned as a young life insurance agent was the importance of giving back. By word and deed, my managers, coaches and mentors instilled in me the value
Many of us get an icky feeling when we think about marketing or sales. Yet we do marketing and sales all the time. Every time you convince a friend to
The Oxford Dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.” We define marketing as all of those activities
I have been involved in financial services for five decades. I was lucky enough to begin as a life insurance agent. One of the first lessons I learned was the
Many of us have negative feelings about networking. Studies have shown when we talk to people about networking before asking them to perform word completion tasks (for example S_ _
We encounter conflict as long as we are in relationships and have jobs, responsibilities, and tasks to be completed. Conflict is part of the human experience. It is time for
When we hear the term “Baby Boomers” our minds tend to be flooded with thoughts about succession planning and the so-called “Great Wealth Transfer”. What if I were to tell
My friend and client is a large general contractor/project manager in Ontario. He purchased a gristmill built in the 1860’s with the idea of converting it to condos. The three-foot
Does being busy mean you are productive? High performing entrepreneurs and professionals distinguish themselves because they know how to focus and what to focus on. We are all busy, but
The following is based on one of The Covenant Group’s clients, Robin Froner. All of the names and telling details have been changed to preserve client privacy. Over the past year,
There is a great story on business performance, from Harvard professors Donald Sull and Kathleen Eisenhardt who write and teach on strategy and decision-making. They tell the story of a
Recall a time when you have attended a presentation and thought "I get that." Then, after hearing the speaker, you try to relay the content to a colleague or a
I was recently reminded a great historical tale. In 1911, two explorers, Amundsen and Scott, embarked on a race against each other to become the first known human being to
Lets examine why practice development and business planning have become so important for success in today's environment. Over the last 30 years there have been three paradigms that have dominated in
It is often easy to get excited about an idea. However, successful entrepreneurs differentiate themselves through their ability to put good ideas into action. When Isadore Sharp, the legendary founder of
Have you ever asked someone to come in and do a team building workshop for your team? Recently, a client called and asked, "I want to do a team building