Helping serious entrepreneurs achieve
and sustain peak performance since 1995.
Be A Business Builder
We educate and coach entrepreneurs and executives. We enhance your value proposition by addressing the issues you and your team experience in building your business.LEARN MORE
Learning Library
As a learning organization, The Covenant Group is committed to delivering resources that will help you implement strategies and tactics to build a sustainable business.LEARN MORE
The Competition
VS
The Covenant Group
Most coaching programs teach their craft: their art grounded in their experience. The assumption is that what made them successful will also make you successful.
Intention
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
Methods Focus
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Approach
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
Programs often start with the false premise of changing behaviour. Performance is not about changing people.
Outcome
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
Measure of the value is based on how you feel and what you have learned. Feeling motivated does not necessarily drive results.
Value
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
Focused on individual capabilities; do not offer a diverse network of capabilities.
Network
You gain membership into a diverse network of capabilities that will enrich your business.
Why The Covenant Group?
INTENTION
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
APPROACH
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
OUTCOME
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
VALUE
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
NETWORK
You gain membership into a diverse network of capabilities that will enrich your business.
Who Do We Work With?
Meet our Team
Norm Trainor 
Founder & CEO
To contribute to the growth of a learning organization, yours and mine.
Jacobo Fraile
Digital Lead & Client Experience
Driving digital strategy and building trusting relationships.
Keita Demming, PhD
Development & Innovation
Generating added value to drive new and existing relationships.
Shauna Trainor
Operations
Putting a strategy into action, yours and ours.
John Donnelly
Community Manager
Proudly focussing on the smooth delivery of services to clients.
Associates
Brad Smith
Robert Lecavalier
Eli Pichelli
Dennis Yanke
Greg Koval
Attila Solymar
Performance Press
These 4 Simple Guidelines Can Transform Your Organization
CEO Alex Behring needed to find a way to prioritize how the company would allocate its resources. He and his team needed to focus on two things: creating alignment across the organization and generating revenue.
Read more...
How To Assign Tasks Effectively & Be a Successful Business Builder
Over the past year, Robin Froner had been transforming herself from salesperson to business builder, and her business had grown tremendously. She’d been adopting some key management practices.
Read more...
The Mental Hijack Affecting Your Performance
Of all the cognitive biases that exist, we have come to realize the importance of distinguishing between familiarity and mastery.
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What Business Leaders Can Learn From The Age of Antarctic Exploration
In 1911, two explorers, Amundsen and Scott, embarked on a race against each other to become the first known human being to set foot upon the southernmost point of Earth. They took entirely different approaches.
Read more...
Why Practice Development and Business Planning Are Essential For Success as a Financial Advisor
Over the last 30 years there have been three paradigms that have dominated in financial services. Understanding each of these paradigms is integral to your success.
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Why Coach On The Go™
We have built a best in class mobile platform to engage users daily in implementing best practices and tracking activities and results to build their business.
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"I have interacted with other coaches previously, and I find The Covenant Group to be the most value added by a significant margin."
- Thane Stenner, Managing Director, Graystone Consulting of Morgan Stanley
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
- David Sung CFP CLU RHU, President, Nicola Wealth Management
Our Clients
Our Clients
Every journey begins with a single step. Are you ready?
We're ready to help. Call us any time at 1.877.903.3878
How can coaching help your business grow?
Whether your goal is to make more money, gain more enjoyment in your work or build a sustainable business, we can help you develop powerful strategies and tactics to achieve your vision. Coaching that really works combines strategy and execution. We help you develop processes to attract the right clients, make more sales to existing clients and obtain introductions, recommendations and referrals. You gain mastery over the growth of your business.
