Helping serious professionals achieve
and sustain peak performance since 1995.
Be A Business Builder
We educate and coach entrepreneurs and executives. We enhance your value proposition by addressing the issues you and your team experience in building your business.LEARN MORE
Learning Library
As a learning organization, The Covenant Group is committed to delivering resources that will help you implement strategies and tactics to build a sustainable business.LEARN MORE
The Competition
VS
The Covenant Group
Most coaching programs teach their craft: their art grounded in their experience. The assumption is that what made them successful will also make you successful.
Intention
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
Methods Focus
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Majority of programs are tactical, focusing on process(es) only. They deal with only one silo of your operation.
Approach
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
Programs often start with the false premise of changing behaviour. Performance is not about changing people.
Outcome
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
Measure of the value is based on how you feel and what you have learned. Feeling motivated does not necessarily drive results.
Value
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
Focused on individual capabilities; do not offer a diverse network of capabilities.
Network
You gain membership into a diverse network of capabilities that will enrich your business.
Why The Covenant Group?
INTENTION
We take a systems approach to building your business, combining art and science to bring creativity and the right engineering to your business. We recognize there are unique aspects to you and your business.
APPROACH
Model Focused
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
We start with strategy. With the right business model in place, we address the methods that will achieve your objectives in all areas of your business.
OUTCOME
We build on what you already know and do to redefine your level of performance, helping you maximize strengths and resources.
VALUE
Our unique value is demonstrated through what you apply and the results you achieve. The focus is on implementation.
NETWORK
You gain membership into a diverse network of capabilities that will enrich your business.
Who Do We Work With?
Meet our Team
Norm Trainor 
Founder & CEO
To contribute to the growth of a Living Company, yours and mine.
Samantha Asher
Relationships
To engage clients and mindfully build trusting relationships.
Keita Demming, PhD
Development & Innovation
Generating added value to drive new and existing relationships.
Shauna Trainor
Operations
Putting a strategy into action, ours and yours.
Robin Liu
Experience
Actively working to redefine your journey with The Covenant Group.
Associates
Brad Smith
Robert Lecavalier
Yves Delvallet
Dennis Yanke
Greg Koval
Attila Solymar
Performance Press
Leadership Lessons from Elon Musk
We are all standing on the shoulders of giants and can take what those working around us and before us have learned and work to apply it to our own work.
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What Makes a Great Leader
The topic of leadership has been written about countless times, yet so many of us get it wrong.
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Mastering the Art of Persuasion
Persuasion is an art that needs to be mastered by entrepreneurs. As a business owner, the job is mostly to persuade others, whether it is a prospective client, employee or collateral professional. [...]
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Improving Results by Setting and Living Priorities
If it is important to you, you will find a way. If it is not, you will find an excuse.The New Year is filled with conversations around resolutions and goals. How will you improve? How will you do [...]
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Engage Employees in the Planning Process to Drive Results
At this point in the year, we should be slowing down and carving out time to engage in a planning process for the year ahead. This process should involve reflection on the successes, frustrations and [...]
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8 Best Practice of Leveraging Social Media #2
#2 Know Your AudienceSocial media starts with people. To be successful on social media you have to know who it is you want to have a conversation with so you can nurture the relationship! How will [...]
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"I have interacted with other coaches previously, and I find The Covenant Group to be the most value added by a significant margin."
- Thane Stenner, Managing Director, Graystone Consulting of Morgan Stanley
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
- David Sung CFP CLU RHU, President, Nicola Wealth Management
How can coaching help your business grow?
Whether your goal is to make more money, gain more enjoyment in your work or build a sustainable business, we can help you develop powerful strategies and tactics to achieve your vision. Coaching that really works combines strategy and execution. We help you develop processes to attract the right clients, make more sales to existing clients and obtain introductions, recommendations and referrals. You gain mastery over the growth of your business.
