Word of Mouth is the Most Powerful Form of Marketing
How do you become known? In a digital world, what is marketing? Most people view marketing as a cost. A good approach to marketing starts with the impact you make on
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Brand Management
How to Thrive in Business and in Life
Networks are a primary source of wealth creation. How do you build a network that allows you to thrive in business and in life? Let me give you an example of
Client Relationship Management Begins With Understanding
Understanding your clients' wants and needs is often a priority for research and development teams and your sales force. However, granular knowledge of your clients from a marketing perspective has
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle
Companies often market their services to other businesses rather than directly to the mass public, depending on what they specialize in. As many marketing rules may remain consistent when reaching
5 Tips to Manage Your Online Presence
1) Check Your Local Listing“Always be consistent.” – Casey Kasem Are you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like
Value of Marketing Data Part 4: Tying In Appropriate Data
Once entrepreneurs understand and embrace the many benefits tied to marketing data optimization, leaders can start to identify and monitor the most important streams of information available on client behaviors
Value of Marketing Data Part 3: Leadership Comprehension
Marketing activities are not just creative projects launched individually to drive client engagement and increases in revenue. Marketing initiatives offer measurable and trackable opportunities for startups and small companies to
Identify and Speak to Your Audiences
In my book The Entrepreneurial Journey, I make a point about the importance of segmenting your client base and identifying those who create the most value for your business. There will
Value of Marketing Data Part 2: Data Rich Insight
Marketers have evolved over time, transforming from outbound messaging experts to client engagement professionals. As global markets continue to place greater emphasis on consumer demands and long-term relationships with brands,
Refine and Refresh to Make it Right
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw
Value of Marketing Data Part 1: CMO vs. CIO
Modern businesses are no longer deploying basic, traditional marketing tactics to communicate with clients and generate leads. Rather, enterprises are leveraging communication technology, social media and big data analytics to
Staying Focused Part 2: Sharpen Mental Performance
Entrepreneurs have a lot on their shoulders between managing staff, overseeing operations and making plans for the future. They are often the X factor in a business and may be the one
Generate A Predictable Income: Key Internal Marketing Strategies
The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream
Ensure Your Social Media Strategy Takes LinkedIn’s Latest Changes Into Account
While many entrepreneurs focus their marketing and branding efforts on popular social media platforms such as Facebook, Google Plus and Twitter, they often neglect sites like LinkedIn. However, this social
Define Your Brand, Then Make it Stand Out
Regardless of which subject of expertise we discuss on this blog, The Covenant Group team often refers to the common theme of differentiating your business from your competitors. You have to determine
Social Activism: It’s Popular, Profitable and Good to Do
For many years, it seemed as if companies that got involved in social causes were either doing so for a public relations campaign or were not creating revenue as a
More Companies are Marketing Online. Are You Connected?
For some businesses, the evolution of their marketing strategies has been slow. It is understandable: a business owner may be hesitant to introduce a new element to a formula that
Social Responsibility and Corporate Profitability are not Mutually Exclusive
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing
Corporate Social Responsibility Is Not Detrimental When Done Right
In past posts, I have discussed the importance of entrepreneurs and businesses giving back to their communities through their time, talent or treasure. These socially minded activities work not only
Are You Using Periodic Reviews to Secure Client Capital?
The most valuable business opportunity for you this year can be found with your existing clients. Because you have already succeeded in converting existing clients, a major portion of the
How You Brand Isn’t Just About Clients
Creating a consistent image for your brand can facilitate a closer connection between your business and your clients, particularly if you run a service company as opposed to one with
Budgeting & Planning? Don’t Neglect Marketing
Many small businesses have already started their processes for budgeting for the new year and setting performance goals. Yet how many have given thought to how they will budget their
Strengthen Your Business with Content Marketing
The print ads, cold calls and air time you buy to build your brand is called external marketing. This marketing strategy can become costly and time-consuming, as you have to
Make Your Digital Content Work for You
Content marketing can be likened to the tree that falls in the woods. In both instances, if there's no one around to witness it, it's unclear whether it makes an