Performance Press
Take Your Marketing on the Road
Chances are, you own a smartphone and/or a tablet, and are constantly connected to emails, text messages, news feeds and all the other channels of communication that have been consolidated into one handheld tool. How many of your existing and prospective clients do you think are also using these tools? One of the central tenets of marketing is to bring your message to where the customer is, [...]
Go Further Than Marketing With Social Service
Gradually, the financial services industry is starting to warm up to social media and its applications for marketing. However, the social media platforms that you use to connect with prospects can also be applied later in the sales cycle, when they are your clients and you are offering them ongoing service and support.Now there is a greater push for financial advisors and other organizations to [...]
Customer Service and Big Data
Delegating to technology is a central feature in The Covenant Group's program. Ongoing investments in your business are necessary to help it expand and grow. One of the newest tech trends promising to revolutionize the way many industries process and act upon information is Big Data.The flood of emails, digital interactions and other data that companies receive on a daily basis constitutes the [...]
Delegate to Technology to Improve Client Relationships
Social media websites have given consumers a voice and power previously limited to corporate public relations departments and major news organizations. Now, anyone with an internet connection can share a positive or negative consumer experience with the entire world. This transformation has impacted customers' expectations for how companies serve them and respond to their needs.But do not view [...]
Change Mindset to Change Behavior
Entrepreneurs are often independent-minded. They fight structure and authority. This strength leads them to pursue their own vision and carve out their own path. Taken to an extreme, this strength becomes a weakness. The entrepreneur’s desire for independence and freedom from structure causes him/her to resist the imposition of hierarchies within their own business. Enabling entrepreneurs to take [...]
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