Social media websites have given consumers a voice and power previously limited to corporate public relations departments and major news organizations. Now, anyone with an internet connection can share a
Have you ever seen the impact a leaky faucet can make on a bar of soap? After a while, the small drops of water can leave a significant dent in
Do you find yourself constantly scrambling just to keep up with all of your clients? Does it seem as though you're fighting (and losing the battle) to deliver the level
Do not view a sale as the end of the service process. As soon as someone agrees to become your client, you must transition from the role of salesperson to
Yes, marketing is an essential part of running a business and entrepreneurs should be sure to integrate marketing efforts into all other aspects of the company to effectively build a brand. Buying
When you have a good rapport with your clients, it can be easy to assume that they'll talk to you about anything, and that they wouldn't hesitate to contact you
A key part of building your brand is learning how to integrate technology and social media into your marketing strategy. Since most people's primary source of information is the internet,
With financial services, success usually means a series of steadily increasing numbers. Gauging a financial advisor's performance when it comes to client satisfaction can be much more difficult. Nurturing relationships
In a sales meeting, it's important to earn permission before proceeding to the business proposition, and that same sentiment applies to email marketing. Deborah Shane writes for Small Business Trends and highlights that entrepreneurs can
Entrepreneurs, especially when first starting out, hold several titles - not only are they salespeople, they are often in charge of marketing and customer service as well. After the sale
The only way to build your business is to tell people about it, and online social networks are presenting more opportunities for marketing and connecting with clients with greater reach
Laying the groundwork for succession requires a lot of planning, grooming and ensuring that the next person to take the reins will be capable and prepared for running the firm.
Never underestimate the power of a client recommendation. When the people with whom you've built business agreements trust you enough to not only continue the relationship, but suggest that their
Often, entrepreneurs and professionals shy away from social networks as a means of promoting their businesses because they are unfamiliar with the technology or think that it only exists for
Financial advisors have an entrepreneurial spirit: They are independent, ambitious and determined. Often, that ambition extends not only to their professions, but also to how they want to live their
If you're new to using social media for business purposes, the idea of connecting with colleagues, clients and prospects and marketing your firm through online networks can seem daunting. Luckily, Facebook recently
Sometimes, you or your employees will make mistakes. When a client feels his or her needs have not been met or have been ignored, it's important to make an effort
With everyone from teenagers to high net worth individuals becoming voracious consumers of social media and digital content, it is important to reach out to existing and prospective clients through
As you continue to build your business and gather more clients, it becomes necessary to add more people and delegate tasks to create the best structure for the firm. However,
Have you instilled in your employees how vital it is to make the client feel valued and satisfied after every business interaction? Going a step further, have you given them
Fears about falling out of compliance due to a social media program may be one of the reasons that some professionals have avoided the networking websites as a means of
In an industry such as financial services, client relationships and trust between advisors and their clients serve as the foundation of doing business. Establishing client intimacy can also be a
Businesses are learning that training in how to use online networks is a great asset in marketing their services, creating client capital, and expanding their spheres of influence. A presentation from Radian 6, a social
Sometimes it can feel like you are just racing in place with your business - that the office is the one running you, rather than the other way around. Stopping