We often discuss the fact that social media, email and other web-based technologies are integral to an organization's marketing plan, but it is wise to include more traditional communications in
Seeking out new products and finding new avenues you can use to help your clients reach their professional and personal goals lies at the foundation of providing value-added service. Do
When you're conversing with a close friend or significant other, it's easy to tell when the other person is not really listening or processing what you are saying. Perhaps they
As a business professional, you no doubt know that there is more to business success than simply having a good idea. Branding is paramount, as it allows you to elevate
Developing a vision for your company is the first step in laying a solid foundation upon which to build your business. When you have a sound understanding of what you
Think about all the times that you have stayed at a hotel or dined at a restaurant. Which experiences stand out in your memory? What establishments have you decided to
Among major corporations and multinationals, a major topic regarding marketing is the use of big data. With more people than ever using smartphones, mobile applications, social media platforms, email, websites
In my last post, I discussed the importance of determining a vision and strategy to guide you through the myriad challenges of leadership. While creating plans for how you will
Staff resources can be tight, particularly in businesses that are just getting underway. Employees are charged with many different responsibilities and may have several different titles in a startup. Although
I have discussed LinkedIn in the past, mentioning it as just one of the many social media platforms that you can integrate into your marketing mix. But the professional networking
While being an entrepreneur requires staying abreast of the day-to-day happenings in your company, business owners have to look at the road ahead. This includes creating a strategy for how
The airline industry touches hundreds of thousands of consumers, from the high-flying executive to the person traveling standby or coach to visit family. And I bet that every one of
When you are focused on building your business, offering services for free may sound like it should be at the top of your What Not To Do list. After all,
A common problem that many entrepreneurs face is getting the business to run without them. After all, who else knows the ins and outs of your firm better than you?
In any business, it's important to accept that there will be times when you or your employees will have a dissatisfied client. But the way you manage disgruntled clients and
Podcasts have become a means for people to keep track of their favourite radio shows and learn about a variety of topics without having to tune in to a specific
Have you organized your staff in a way that allows them to work independently on projects and tasks while still delivering results that meet your expectations? Or do they regularly
Some customer service schools of thought suggest that a company should never say "I'm sorry" to an upset client, instead advising representatives to merely acknowledge the problem and work to
The topic of Twitter-based client service may seem to fit more into my colleague Anthony Lam's area of expertise (client relationship management) than mine, but there is a marketing bent
It seems to be an affliction many entrepreneurs share - they think that by putting in long work weeks and thinking about nothing but their burgeoning businesses, they will be
Every time you meet with a client in person, send an email or speak on the phone, you have an opportunity to impress. How do you continually build client capital?
Many companies are planning to ramp up their investment in social media marketing this year, as the channel continues to prove itself as an easy, cost-effective way to reach both
As I explain in The Entrepreneurial Journey, there are five financial levers that sales professionals must control in order to run their firms smoothly. Product and service mix - Do you offer a wide
Financial services professionals and organizations have been reticent to reach out to and engage their clients through social media platforms. This may be partly due to compliance fears, although a