How to Handle Losing a Client

Losing a client can put a business in a challenging situation, especially if they were key to a company's monthly revenue stream. While the situation isn't ideal, it's sometimes hard

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Value of Marketing Data Part 1: CMO vs. CIO

Modern businesses are no longer deploying basic, traditional marketing tactics to communicate with clients and generate leads. Rather, enterprises are leveraging communication technology, social media and big data analytics to

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Mind the Small Details of Business

First-time entrepreneurs and business builders tend to be big-picture people. They envision the future of their companies, the missions they will strive to uphold, the revenue targets they may someday

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Why Do Great Marketing Plans Fail

Looking to revamp your marketing plan? Great idea! Your marketing plan should be dynamic and consistently revisited to measure the outcomes of your various marketing efforts.  To make sure you get

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Best Ways to Show Client Appreciation

Entrepreneurs realize their companies won't succeed if their top clients take their business elsewhere. Therefore, management teams need to keep their most important partners engaged and ensure they are pleased with

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Find Problems, Don’t Just Solve Them

Entrepreneurs are problem solvers. They spend their days resolving situations for the public, clients and colleagues. While they may be good at quickly identifying fixes for frequent issues people and other

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Email Marketing Making a Comeback

For years, email marketing has been the go-to way for entrepreneurs to connect with their current clients and reach new prospects. Email gave business owners a cost effective and quick

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Achieving Client Experience Success

It is not enough for a company to offer acceptable customer service capabilities when addressing client inquiries, complaints or concerns. Rather, a company must have in place a client relationship management team,

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