High performing advisors develop and implement a strategy and well thought out tactics to create client capital. They recognize the importance of investing in their clients to maintain and expand the equity in the relationship for mutual benefit.
What would you like to have done to create value for a community in crisis? This is your time to serve.
If you are selling an intangible, placing someone in the position where they can see themselves owning the product is more difficult, or is it?
A good value proposition re-frames your product in the mind of the buyer. The starting point is understanding how people make decisions.
You attract the right clients by demonstrating the value of what you do. The clarity of your Value Proposition drives everything.