For many, sales and acts of selling feel slimy. When they think of sales, they imagine the stereotypical used car salesman or a con artist like the one featured in The Wolf of Wall Street.
To build meaningful relationships, you must master how to ask the right questions and truly care about the answers. When you do, your clients will notice.
A good value proposition re-frames your product in the mind of the buyer. The starting point is understanding how people make decisions.
You attract the right clients by demonstrating the value of what you do. The clarity of your Value Proposition drives everything.
Many of us get an icky feeling when we think about marketing or sales. Yet we do marketing and sales all the time.