Marketing is not about pushing your products and services onto people. It is about how you are known.
Most of us don’t achieve most of our goals because we’re good at setting them and horrendous at executing them.
What would you like to have done to create value for a community in crisis? This is your time to serve.
Your self-perceived value may not be the value your clients see in you. Find out how your clients value you and make that the basis of your value-added proposition.
To stay relevant, doing good can no longer be an afterthought in your business. Entrepreneurs who strategically build their businesses should also be strategic in their giving.