Performance Press
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle
Don't allow prolonged sales cycles to slow down business when first starting out.
Motivate Your Sales Team for Enhanced Performance
Correctly managing and developing salespeople can help businesses grow.
Identify and Speak to Your Audiences
Not only should you have separate models of service for your various types of clients, you should have marketing strategies that speak to each group's needs.
Understand your Clients' Problems Before Offering a Solution
When attempting to provide a client with a new financial product, it is important for advisors to realize that they are offering a solution to a challenge or problem, rather than simply a way to increase a client's earnings or secure his or her wealth. How do you prepare for and structure the initial meeting with a prospect? What do you do to show an existing client that he or she has a need for [...]
Ensure Your Social Media Strategy Takes LinkedIn's Latest Changes Into Account
While many entrepreneurs focus their marketing and branding efforts on popular social media platforms such as Facebook, Google Plus and Twitter, they often neglect sites like LinkedIn. However, this social media channel can have tremendous branding power and offer business owners a new way to learn more about potential clients, enhance their brand exposure and connect with even more [...]
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