For many, sales and acts of selling feel slimy. When they think of sales, they imagine the stereotypical used car salesman or a con artist like the one featured in The Wolf of Wall Street.
To build meaningful relationships, you must master how to ask the right questions and truly care about the answers. When you do, your clients will notice.
If you are selling an intangible, placing someone in the position where they can see themselves owning the product is more difficult, or is it?
A good value proposition re-frames your product in the mind of the buyer. The starting point is understanding how people make decisions.
Don't allow prolonged sales cycles to slow down business when first starting out.