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Performance Press

Why Sales Is Not a Dirty Word?

Why Sales Is Not a Dirty Word?

For many, sales and acts of selling feel slimy. When they think of sales, they imagine the stereotypical used car salesman or a con artist like the one featured in The Wolf of Wall Street.

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By Keita Demming | November 17, 2020 | Mastering the Sales Conversation, Effective Sales Strategy, Sales, Engaging Your Clients, Client Engagement, Client Experience
In Today's Zoom World, Conversational Selling Matters More than Ever

In Today's Zoom World, Conversational Selling Matters More than Ever

To build meaningful relationships, you must master how to ask the right questions and truly care about the answers. When you do, your clients will notice.

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By Norm Trainor | November 17, 2020 | Mastering the Sales Conversation, Effective Sales Strategy, Sales, Engaging Your Clients, Client Experience, Client Engagement
Sales Fun

Sales Fun

If you are selling an intangible, placing someone in the position where they can see themselves owning the product is more difficult, or is it?

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By Dennis Yanke | March 11, 2020 | Effective Sales Strategy
We All Value our Purchases for One of Two Reasons

We All Value our Purchases for One of Two Reasons

A good value proposition re-frames your product in the mind of the buyer. The starting point is understanding how people make decisions.

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By Keita Demming | March 11, 2020 | Effective Sales Strategy
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle

Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle

Don't allow prolonged sales cycles to slow down business when first starting out.

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By Shauna Trainor | March 18, 2014 | Brand Management, Effective Sales Strategy
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