Performance Press
Looking to Socially Responsible Investing
Asset owners are increasingly interested in impact investing and believe it their duty to ensure investments are aligned with these values.
Find Value by Integrating Sustainability
Sustainability and green initiatives are common in business plans at larger corporations, but many entrepreneurs may believe such projects won't pay off or provide a significant benefit at their smaller companies. However, this line of thinking needs to change, as such measures can prove to be a business builder for organizations of all sizes. Implementing sustainability measures can result in [...]
Generate A Predictable Income: Key External Marketing Tactics
Business owners already know how important it is to focus on internal marketing strategies if they want to enhance their revenue stream. However, an entrepreneur can't stop there if they want to ensure their marketing strategies are optimized. Implementing external marketing initiatives, in addition to internal ones, can help a firm establish itself within a community and build up a more reliable [...]
Social Activism: It's Popular, Profitable and Good to Do
For many years, it seemed as if companies that got involved in social causes were either doing so for a public relations campaign or were not creating revenue as a result. However, the corporate attitude toward activism and social responsibility has evolved in recent years. Perhaps more executives realize that getting involved in local causes or global issues is deeply rewarding on a personal [...]
Social Responsibility and Corporate Profitability are not Mutually Exclusive
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing the added benefit of boosting the companies' image. However, sometimes charity runs and volunteer days are not enough to make a sustainable difference. Michael Porter, a professor at the Harvard [...]
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