The Network Effect applies to the creation of value through human networks. The more influential people who have a positive image of your business, the more value they ascribe to what you do.
For many, sales and acts of selling feel slimy. When they think of sales, they imagine the stereotypical used car salesman or a con artist like the one featured in The Wolf of Wall Street.
To build meaningful relationships, you must master how to ask the right questions and truly care about the answers. When you do, your clients will notice.
When you develop and implement a strategy to foster client engagement, you invest time and energy in creating client capital.
When you take the time to connect with clients you not only build a business based on relationships, you increase your business resilience.