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Performance Press

Client Relationship Management Begins With Understanding

Client Relationship Management Begins With Understanding

A granular understanding of your clients from a marketing perspective has become a benchmark for companies in variety of industries.

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By Anthony Lam | March 20, 2014 | Brand Management, Client Relationship Management
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle

Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle

Don't allow prolonged sales cycles to slow down business when first starting out.

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By Shauna Trainor | March 18, 2014 | Brand Management, Effective Sales Strategy
5 Tips to Manage Your Online Presence

5 Tips to Manage Your Online Presence

1)      Check Your Local Listing“Always be consistent.” – Casey KasemAre you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like you wouldn’t want an incorrect phone book listing, you also don’t want ANY errors in your local listings. Take some time to check the major citation sources and make sure they have accurate and up to [...]

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By Jorge Villar | February 27, 2014 | Brand Management, Resource Management
Value of Marketing Data Part 4: Tying In Appropriate Data

Value of Marketing Data Part 4: Tying In Appropriate Data

Never stop optimizing marketing data, or you may risk falling behind on key client trends. 

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By Shauna Trainor | February 18, 2014 | Brand Management, Client Relationship Management
Value of Marketing Data Part 3: Leadership Comprehension

Value of Marketing Data Part 3: Leadership Comprehension

Marketing metrics help translate data streams into measurable tools of performance management. 

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By Shauna Trainor | February 11, 2014 | Brand Management, Client Relationship Management
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