It is not enough for a company to offer acceptable customer service capabilities when addressing client inquiries, complaints or concerns. Rather, a company must have in place a client relationship management team,
"The customer is always right." Wrong. This old adage suggests client relationship management best practices revolve around keeping the people or businesses you serve satisfied and happy. Yet there are
There are many forms of business blunders ranging from shipping errors, miscommunications and clerical mistakes to more significant problems, such as major drops in stock value or managerial corruption. While
Entrepreneurs in all industries have many obstacles to overcome in the early years, before the business is stable enough to compete with larger market leaders. One way to gain a
The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream
A business that does not have an organized system of checks and balances can suffer. Without oversight of employee activities, one-time errors can grow to become bad habits that taint
Live sessions can be a fantastic channel for connecting with potential and existing clients and demonstrating your business' expertise in a certain area. Technology has become more user friendly, and
While many entrepreneurs focus their marketing and branding efforts on popular social media platforms such as Facebook, Google Plus and Twitter, they often neglect sites like LinkedIn. However, this social
Regardless of which subject of expertise we discuss on this blog, The Covenant Group team often refers to the common theme of differentiating your business from your competitors. You have to determine
Clients, for better or worse, are constantly evolving. They will change their priorities, their preferences and their expectations. Because they develop new demands on your company, you need to adjust to
Many businesses pay lip service to the idea of putting their clients at the center of everything they do. But how many actually follow through with that concept? As a business
For many years, it seemed as if companies that got involved in social causes were either doing so for a public relations campaign or were not creating revenue as a
Most entrepreneurs understand that there are (sometimes conflicting) scientific and emotional elements to running a business. Blending the uniform components of running a company - administrative, sales, marketing - with
For some businesses, the evolution of their marketing strategies has been slow. It is understandable: a business owner may be hesitant to introduce a new element to a formula that
In a hyperconnected world, we're in danger of using technology as a crutch and an excuse not to connect with clients in the meaningful ways we once did. At The
When attempting to provide a client with a new financial product, it is important for advisors to realize that they are offering a solution to a challenge or problem, rather
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing
There are bound to be instances when a client is unhappy with the product, service or experience when interacting with a business. Yet when clients voice their displeasure with your
In past posts, I have discussed the importance of entrepreneurs and businesses giving back to their communities through their time, talent or treasure. These socially minded activities work not only
Creating a consistent image for your brand can facilitate a closer connection between your business and your clients, particularly if you run a service company as opposed to one with
Many small businesses have already started their processes for budgeting for the new year and setting performance goals. Yet how many have given thought to how they will budget their
The print ads, cold calls and air time you buy to build your brand is called external marketing. This marketing strategy can become costly and time-consuming, as you have to
A common discussion in the world of customer service is how to build a narrative for your clients. Some of the biggest brands have achieved lifelong loyalty from consumers and
When trying to keep track of every function in your business, marketing may seem like the least pressing issue compared to sales, client relationship management, and administrative duties. However, without
