If you are selling an intangible, placing someone in the position where they can see themselves owning the product is more difficult, or is it?
Your self-perceived value may not be the value your clients see in you. Find out how your clients value you and make that the basis of your value-added proposition.
Successful business owners spend their time working on the highest value revenue generators in their business and hire others to do the lower value tasks.
In 1911, two explorers, Amundsen and Scott, embarked on a race against each other to become the first known human being to set foot upon the southernmost point of Earth. They took entirely different approaches.