All company stakeholders - from management to client-facing staff - are responsible for maintaining a consistent client experience that delivers brand promises.
From answering the phone to hosting a client event, companies have an increasing number of opportunities to create a meaningful client experience.
Clients make complaints for a vast array of reasons. It is essential to manage client complaints with grace to avoid tarnishing your brand.
There can be a significant disconnect between managers and staff members when measuring how well their company delivers a meaningful client experience.
Clients who turn elsewhere for solutions can leave an entrepreneur in an unfortunate position.