Email marketing must do more than just advertise a sale or promotion. The content should offer to solve a problem, educate, or be a source of entertainment.
Online video content allows a company to speak directly to prospects, share a story, introduce new offerings and engage in discussion to make a connection with viewers.
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw more people into your funnel, through your pipeline and, ultimately, into the buying cycle?Ted Wernham has been focused on these two questions (on top of many others). He has quadrupled his revenue in the last 2 years while working with The Covenant [...]
Regardless of which subject of expertise we discuss on this blog, The Covenant Group team often refers to the common theme of differentiating your business from your competitors. You have to determine what characteristic or function of your business will be the area that you and your team devote the most time, resources and efforts to. Will it be client service that best defines your company? [...]
For some businesses, the evolution of their marketing strategies has been slow. It is understandable: a business owner may be hesitant to introduce a new element to a formula that has been successfully promoting his or her company for years. But for an organization to enjoy a long life cycle and create sustainable growth, it needs to constantly push its boundaries and seek out ways to improve, [...]