Business Philanthropy Comes in Many Forms
Having too narrow a view of what constitutes a commitment to the community can prevent your business from getting involved in corporate philanthropy. Yet it's possible to contribute to nonprofits
Category
Brand Management
Before You Market, Build Your Brand
You may have noticed a common theme while reading the posts on The Covenant Group blog - the idea that every aspect of your business is interconnected with all the
Write Tweets That Will Solicit a Response
Using social media as a marketing activity can often feel like you have arrived late and alone to a crowded event: There is no lack of people to talk to,
How LinkedIn Can Benefit Financial Advisors
LinkedIn's millions of users leverage the professional social networking site to share their content with business-minded peers and connect with decision-makers of companies they might never get to meet in
Should You Specifically Market Your Financial Services to Women?
Recently, there has been an increasing amount of discourse centered around whether it's necessary - and indeed appropriate - to specifically market financial services to women. In my opinion, you
Be A Millionaire Advisor
Consider the reasons you decided to become an independent financial advisor. Did you want to be your own boss? Address a client need that you felt was going unfilled? Desire
Make Direct Mail a Successful Part of Your Marketing Strategy
We often discuss the fact that social media, email and other web-based technologies are integral to an organization's marketing plan, but it is wise to include more traditional communications in
Repetition is Key in Creating and Maintaining a Strong Small Business Brand
As a business professional, you no doubt know that there is more to business success than simply having a good idea. Branding is paramount, as it allows you to elevate
Does Data Have a Place in Small Business Marketing?
Among major corporations and multinationals, a major topic regarding marketing is the use of big data. With more people than ever using smartphones, mobile applications, social media platforms, email, websites
Your LinkedIn Profile Can Be a Marketing Tool
I have discussed LinkedIn in the past, mentioning it as just one of the many social media platforms that you can integrate into your marketing mix. But the professional networking
Pro Bono Work Benefits the Public and Your Company
When you are focused on building your business, offering services for free may sound like it should be at the top of your What Not To Do list. After all,
Get Creative With Your Marketing
Podcasts have become a means for people to keep track of their favourite radio shows and learn about a variety of topics without having to tune in to a specific
Delegate Effectively
Have you organized your staff in a way that allows them to work independently on projects and tasks while still delivering results that meet your expectations? Or do they regularly
Use Twitter-Based Client Service to Bolster Marketing
The topic of Twitter-based client service may seem to fit more into my colleague Anthony Lam's area of expertise (client relationship management) than mine, but there is a marketing bent
Jumping on the Social Networking Bandwagon
Many companies are planning to ramp up their investment in social media marketing this year, as the channel continues to prove itself as an easy, cost-effective way to reach both
Finding and Achieving Your Market Opportunity
Marketing and business expansion are very much intertwined and reliant upon each other, but doing your research is one of the biggest factors for both. How do you identify opportunities
Work Images Into Your Marketing
With the ever-increasing accessibility of all things media - online newspapers, image-centric social media platforms, smartphones that can take better pictures than some cameras and more - it seems our
Build Your Community as Well as Your Business
Most entrepreneurs spend a lot of time devising ways to build up their businesses and deepen their relationships with clients. Being selfless in client relationship management is essential to creating
Develop and Refine Your Marketing Strategy
Marketing your business requires a multifaceted program that addresses what occurs within and outside the organization. While many entrepreneurs are very talented at networking and selling, it's necessary to have
Collaborate with Companies and Community to Build Your Business
Establishing your brand is so much more than raising awareness through marketing and promotions. It also involves making internal and external decisions that solidify your commitment to your company's core
Take Your Marketing on the Road
Chances are, you own a smartphone and/or a tablet, and are constantly connected to emails, text messages, news feeds and all the other channels of communication that have been consolidated
Write Tweets Your Followers Want to Read
Once entrepreneurs set up their social media accounts, the next challenge is figuring out what to say. How do you determine what your followers, connections and fans want to hear in your tweets
Social Media Strategy Should be Holistic
Social media offers entrepreneurs so much more than a way to build their personal brand. Recently, I read an article by Forbes contributor Christine Crandell that gives some perspective to the strategic role social
Elicite Better Blog Responses
Entrepreneurs who were seeking to build client capital and expand their market presence in the past would conduct seminars, host events and write regular columns for local newspapers. Those tactics continue