Not only should you have separate models of service for your various types of clients, you should have marketing strategies that speak to each group's needs.
Marketing departments must leverage digital data to create more targeted campaigns.
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw more people into your funnel, through your pipeline and, ultimately, into the buying cycle?Ted Wernham has been focused on these two questions (on top of many others). He has quadrupled his revenue in the last 2 years while working with The Covenant [...]
The reliance on big data by marketing departments is changing the IT landscape in the business environment.
Business owners already know how important it is to focus on internal marketing strategies if they want to enhance their revenue stream. However, an entrepreneur can't stop there if they want to ensure their marketing strategies are optimized. Implementing external marketing initiatives, in addition to internal ones, can help a firm establish itself within a community and build up a more reliable [...]