A granular understanding of your clients from a marketing perspective has become a benchmark for companies in variety of industries.
Don't allow prolonged sales cycles to slow down business when first starting out.
1) Check Your Local Listing“Always be consistent.” – Casey KasemAre you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like you wouldn’t want an incorrect phone book listing, you also don’t want ANY errors in your local listings. Take some time to check the major citation sources and make sure they have accurate and up to [...]
Never stop optimizing marketing data, or you may risk falling behind on key client trends.
Marketing metrics help translate data streams into measurable tools of performance management.