Performance Press
Client Relationship Management Begins With Understanding
A granular understanding of your clients from a marketing perspective has become a benchmark for companies in variety of industries.
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle
Don't allow prolonged sales cycles to slow down business when first starting out.
5 Tips to Manage Your Online Presence
1) Check Your Local Listing“Always be consistent.” – Casey KasemAre you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like you wouldn’t want an incorrect phone book listing, you also don’t want ANY errors in your local listings. Take some time to check the major citation sources and make sure they have accurate and up to [...]
Value of Marketing Data Part 4: Tying In Appropriate Data
Never stop optimizing marketing data, or you may risk falling behind on key client trends.
Value of Marketing Data Part 3: Leadership Comprehension
Marketing metrics help translate data streams into measurable tools of performance management.